Adobe Acrobat
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Commissioned by 72&Sunny, we set out to showcase the new Adobe Acrobat through a smooth, intuitive workflow that helps people do their best work.
We positioned the Acrobat interface as both the focal point and the driving force of the story, while rhythmic audio chants bring energy and flow. Visual inputs unfold into final layouts, with key moments linking sound and image to highlight the transformation from input to expressive outcome.
Credits
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Client: Adobe
Agency: 72 & Sunny
Production: Psyop
Executive Producer: Andrew Linsk
Producers: Jeffrey Bybee, Cloie Mason
Directors: HyperCulture (Floris Vos and Peter Van De Riet)
Lead Animator: Luis Roca
Assistant Producer: Otto Fallson Ree
Producers: Jeffrey Bybee, Cloie Mason
Directors: HyperCulture (Floris Vos and Peter Van De Riet)
Lead Animator: Luis Roca
Assistant Producer: Otto Fallson Ree
Designer: HyperCulture, Riccardo Agostinelli, Clint Chang, Florian Cornut, Yelim Lee, Renegades of Phong,
3D Designer: Guido Lanari, Javier Tommasi
Lead Technical Director: Clint Chang
2D Supervisor: Clint Chang
2D Animator: Francisco Castro, Lauren Detling, Lena Huang, James Kim, Luis Roca, Juan Pablo Sciaccaluga
SOUND DESIGN / MIX - Lime Studios
EP Susie Boyajan
Mixer/Sound Designer Ben Tomastik
ORIGINAL MUSIC - Walker
EP Susie Boyajan
Mixer/Sound Designer Ben Tomastik
ORIGINAL MUSIC - Walker