IBM: Think Exhibit

After Effects Animator & Designer
Studio: Mirada | Director: Matthew Cullen

An exploration into making the world a better place.

Four distinct stories of progress show how a challenge once considered unsolvable was addressed: Sending a man to the moon, sequencing the rice genome, making medicine personal and reducing traffic congestion. Across the diversity of these examples, the film reveals how progress was made possible by a combination of people and technology, and by taking a distinct approach to making the world work better -- seeing, mapping, understanding, believing and acting. Today, this very approach can be used to tackle challenges large and small. This film was originally presented in an immersive experience on forty 85" screens in the IBM THINK Exhibit located at Lincoln Center in New York, NY from September 23 through October 23rd, 2011.

Left: IBM THINK Exhibit Montage